60 Years of Cannes Lions Infographics: The 50s


SapientNitro + Cannes Lions Infographics

For the second year in a row, SapientNitro and Cannes Lions have teamed up to create official festival infographics, giving stats about this year’s event that you won’t find elsewhere—whether you’re on the ground or wishing you were there. The six infographics—delivered daily during the festival—will celebrate the 60th birthday of Cannes Lions, sharing historical as well as up-to-the-minute news and trends. They will run in the Lions Daily and on the official Cannes Lions Pinterest board (which we curate as part of our partnership).

The 2012 infographic series was covered by Mashable and many other industry outlets and bloggers. The total reach of distribution and conversation around the series reached nearly 100M impressions globally. The Cannes Lions Pinterest board acquired over 2000 followers in 7 days (including YOU, we hope!), so we expect an even larger ripple effect this year.

Enjoy the Day One “pre-cap” in swingin’ 50s style below, and check back Tuesday for the second installment.

By Annicka Campbell, Manager, Marketing Strategy & Analysis

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