This is the final post in the Driving Adoption of Digital Initiatives series, covering the key factors marketing leaders should consider when implementing major digital marketing initiatives.
Digital initiatives often impact the external partners of an organization. Most major initiatives necessitate change in business processes and technology that partners may need to adopt. For example, when an organization is adopting a new Product Information Management system, external partners may need to submit product information according to a different format, resolution, schedule and other requirements. In other cases, a digital initiative affects key processes and calls for significant integration and coordination. Digital leaders should be able to create processes and tools to reduce complexity and facilitate adoption among business partners.Comments