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Thoughts from the collective minds at SapientNitro.

There is No Better Time to Be a Technologist

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Celebrating the SapientNitro CMTO University Class of 2014 

Today, in this always-on world, marketing is becoming increasingly technology-based. Digital marketing budgets are growing tremendously, and it’s one of the most important investments brands can make. There is no better time to be a technologist.

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6 Marketing Ideas Small Businesses Can Learn From Big Brands

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“It’s important for small business to realize that they can compete in experiential marketing,” our Worldwide Chief Creative Officer Gaston Legorburu shares on Mashable. “It’s not just about the splash; it’s about the ripples. If you connect with consumers emotionally, give them an experience they want to talk about and share, that can have significant impact. It’s not just the event itself, it’s the amplification.”

Read on for more tips on what small businesses can learn from big brands. 

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Neil Dawson on the Future of Planning

Following his presentation at a Warc session in Cannes this year, our European Chief Strategy Officer Neil Dawson was invited to do a video interview for Warc’s YouTube channel. Here Neil talks about how the discipline is evolving and what it’s like to move from a traditional agency to a digital agency as well as the future of planning.

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Start with a Human Need

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Raise your hand if this situation sounds familiar: Halfway through a project you’re working on, you realize you might be prioritizing something that is n’t quite  the right solution.

Whether you create products, digital experiences or even marketing plans, our Marcus Castenfors, associate creative director, experience design, discusses how the human needs model can help steer your project back in the right direction.

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Deciphering the Code to Creating Worlds

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If the task of “creating a world” sounds like a monumental feat, this ultra-brief breakdown is designed to assist in making the results monumental rather than the process. We want to inspire you to begin thinking of your brand differently and identify immediate ways to market your business more effectively.

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Heroines of HTML: The Drum’s 50 Under 30 Women in Digital Voting

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We’re proud of our Anna Jehan, art director, who has been shortlisted on The Drum's Top 50 Women Under 30 in Digital. Vote by Monday, July 21st, for her to be included in the final 30. Congrats, Anna!

VOTE HERE

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Growing the New Breed of Marketing Technologists

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Introducing SapientNitro’s CMTO University

With the shift from analog to digital, from communications to experience, from story yelling to Storyscaping, companies need a new breed of technologist. This new breed sees around corners, paints the big picture, “gets” marketers and advertising. They’re scrappy innovators, who can manage scale and complexity, who can make big ideas even bigger — who think at the intersection of marketing, technology and story. Who are awesome at influencing people and aren’t afraid of charting new territory.

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