SapientNitro and Brazil: 18 Months in the Making
18-month-old babies live a rich discovery phase. They start to gain their own independence and already want to do some things alone like looking for a toy, holding their spoon or taking off their shoes. As for the parents, they try to pass on the best values to their children. SapientNitro has already been in Brazil for 18 months, and the child analogy is inevitable since I’m the father of an adorable 5-month-old baby – this is my daily routine.
Babies grow, and the sparkle in their eyes – like the one we get when we’re doing something for the first time – is what I see in our coworkers at SapientNitro in São Paulo. We all have our own experiences and paths in Brazilian advertising, but the feeling of being in a company that’s taking its first steps in our country is what brings us together and fills us with motivation.
This week we opened the agency’s unit in the largest city in Latin America and also 7th in the world. The office architecture, a total of 7,879 f² planned carefully to generate a comfortable and pleasant working space, resembles the design of the other SapientNitro offices, integrating our company’s colors and shapes to elements that portray the local fauna and flora.
For the official opening, we had the honor of receiving Alan Herrick, president and CEO for Sapient, and Bob Van Beber, our senior vice president. And since we’re one integrated, global family, all of our colleagues are welcome to stop by to get to know SapientNitro’s Brazilian team.
By Raffael Matrocola, Vice President & Managing Director, SapientNitro Brazil