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Thoughts from the collective minds at SapientNitro.

The Art of Coaching

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"The connected generation needs a manager they can trust more than ever," says our Kameshwari Rao, director of people strategy. He shares his insights on coaching the new generation of professionals, and how the traditional ways of integrating and assimilating people into organizations cannot – and should not – remain the same. Read on to discover how coaching will emerge as the mantra of success for organizations.

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Photo credit: Financial Times photos via IM Creator

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Mondelez Names SapientNitro Lead Digital Agency

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We’re excited to announce that Mondelez, parent company of brands including Cadbury and Vegemite, has named SapientNitro as its lead digital strategic agency across its entire portfolio. 

With digital as a central part of how people experience the world today, we’re thrilled to leverage our unique ability to bring together the combined power of storytelling and systems thinking to help Mondelez connect with consumers in powerful and meaningful ways. 

Read on to learn more about our partnership.

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National Geographic Channel & Campfire Seek Tomorrow’s Explorers

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Are you the next great explorer? National Geographic Channel and 20th Century Fox are looking for you. Developed by Campfire, unit under SapientNitro, the Expedition Granted competition invites contestants to submit a video and a Tweetable elevator pitch at ExpeditionGranted.com outlining what your passion project is and why you deserve to have it granted.

"Part American Idol, part Kickstarter, anyone with an idea to explore uncharted territory — and the passion to follow it through — can enter to win the $50,000 award to make it happen," says Jeremiah Rosen, president/Partner, Campfire.

Head over to MediaPost to learn more about the campaign.

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Interview on Marketing Technology Leadership with the CTO of SapientNitro

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Our Chief Technology Officer Sheldon Monteiro recently chatted with Chief Marketing Technologist Blog's Scott Brinker about his career path, the technology landscape and SapientNitro's CMTO University. To learn more, read the interview on chiefmartec.com and catch Sheldon's MarTech keynote in Boston on Wednesday, August 20th, at 10:30 AM ET.

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SapientNitro CMTO University – Student Reflections

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What’s it like to be at the intersection of technology and marketing? We went straight to our sources to find out.

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Celebrating Creative Women: Cheyney Robinson, Creative Director

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"Creative Directors are expected to have strong opinions and to be outspoken, which is very empowering. But the most rewarding aspect about my role is collaborating cross discipline – which encourages the best work through connected thinking." Walk a day in the shoes of our creative director, Cheyney Robinson, and learn more about her role in this interview with Purple Consultancy.

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The Story of Sweetie: #IPAStrategy Q&A with Tim Claassen

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Sweetie, a virtual character designed by Lemz Amsterdam to protect children on the behalf of the children’s charity Terre des Hommes, is not only a great example of a creative technology solution but one that combines story and technology. Our Simon James, global lead for marketing performance analytics, recently had the opportunity to chat with Tim Claassen, the strategy partner behind the Cannes Lions Grand Prix for Good winning work, during the IPA Strategy Group’s creative diversity #IPAStrategy week. Read on for the background story and key learnings from the campaign.

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