Marketing technology is hot right now. You’ve heard the job title. You’ve probably even read about our CMTO University. But, what is a marketing technologist? What do they really do?
Few studies have been done to understand this group’s education, skills, gaps, and areas of expertise. So, our Chief Technology Officer, Sheldon Monteiro, set out to help demystify the “Marketing Technologist.”
The preliminary analysis and a preview of the results are published in this article by Scott Brinker on chiefmartech.com, “8 discoveries from our marketing technologist survey.” Look out for the final report, coming at the end of October.Comments