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Thoughts from the collective minds at SapientNitro.

Vote for the Dadi Individual of the Year

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The Drum has revealed the list of the top 10 individuals in the UK digital industry, now in the running for the title of Individual of the Year – one of the principal categories of The Drum Awards for the Digital Industries, or DADIs. This year’s top ten shortlist includes Bruce Daisley, UK MD, Twitter, Nicola Mendelsohn, VP EMEA, Facebook, and our very own Nigel Vaz, VP & European Managing Director, who was named the Individual of the Year in 2013.

This award recognizes and rewards digital excellence, and is judged by digital creatives, strategists and clients, all of whom have extensive experience in the digital industry, and a key factor in winning the “Individual of the Year” is the industry vote. We now need your help to get Nigel, and SapientNitro, to the top spot again. 

Please take a moment to vote for Nigel. Voting closes on Thursday, September 4th. The ‘Individual of the Year’ will be named at the DADI Awards in London on October 1st.

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SXSW Interactive 2015 PanelPicker Now Open for Voting!

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Voting is now open for the SXSW 2015 Festival and thanks to the great minds at SapientNitro, there are 29 submissions for the SXSW PanelPicker — the festival’s online portal where ideas are submitted and voted for by the SXSW community.

We’ve got an exciting mix of ideas from 12 offices across the globe, showing the diversity of what we do, what we stand for, and what our capabilities are as a new breed of agency. Now, we need your help to make these submissions part of the SXSW 2015 festival speaker program.

Be sure to vote for your favorite SapientNitro submissions listed below – voting is open through Sept. 5. We’re excited to see you at SXSW!

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SapientNitro and Brazil: 18 Months in the Making

18-month-old babies live a rich discovery phase. They start to gain their own independence and already want to do some things alone like looking for a toy, holding their spoon or taking off their shoes. As for the parents, they try to pass on the best values to their children. SapientNitro has already been in Brazil for 18 months, and the child analogy is inevitable since I’m the father of an adorable 5-month-old baby – this is my daily routine.

Babies grow, and the sparkle in their eyes – like the one we get when we’re doing something for the first time – is what I see in our coworkers at SapientNitro in São Paulo. We all have our own experiences and paths in Brazilian advertising, but the feeling of being in a company that’s taking its first steps in our country is what brings us together and fills us with motivation.

This week we opened the agency’s unit in the largest city in Latin America and also 7th in the world. The office architecture, a total of 7,879 f² planned carefully to generate a comfortable and pleasant working space, resembles the design of the other SapientNitro offices, integrating our company’s colors and shapes to elements that portray the local fauna and flora.

For the official opening, we had the honor of receiving Alan Herrick, president and CEO for Sapient, and Bob Van Beber, our senior vice president. And since we’re one integrated, global family, all of our colleagues are welcome to stop by to get to know SapientNitro’s Brazilian team.

By Raffael Matrocola, Vice President & Managing Director, SapientNitro Brazil

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The Drum’s UK 50 Under 30 Women in Digital – Top 10 Revealed

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The Drum's UK 50 Under 30 list celebrates women who are trailblazing their way in the digital industry. Read on to learn more about Anna Jehan, a senior designer in our London office, and to view the entire top 10 list of women in digital.

READ THE ARTICLE

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Humanizing Connected Devices

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"Intelligent devices when they are isolated, offer immense possibilities for an enhanced, higher quality of lifestyle. They have the power to enable and shape truly meaningful human experiences because at the heart of all great experiences is an added value or meaning that they bring in people’s lives," says our Sudhindra Venkateshamurthy, creative director & experience design lead, and Mrinal Kanti Rai, senior information architect. Read on to find out how connected devices have changed the nature of marketing from telling stories to creating immersive experiences.

READ THE ARTICLE

Photo credit: Good Night Lamp

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The Art of Coaching

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"The connected generation needs a manager they can trust more than ever," says our Kameshwari Rao, director of people strategy. She shares her insights on coaching the new generation of professionals, and how the traditional ways of integrating and assimilating people into organizations cannot – and should not – remain the same. Read on to discover how coaching will emerge as the mantra of success for organizations.

READ THE ARTICLE

Photo credit: Financial Times photos via IM Creator

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Mondelez Names SapientNitro Lead Digital Agency

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We’re excited to announce that Mondelez, parent company of brands including Cadbury and Vegemite, has named SapientNitro as its lead digital strategic agency across its entire portfolio. 

With digital as a central part of how people experience the world today, we’re thrilled to leverage our unique ability to bring together the combined power of storytelling and systems thinking to help Mondelez connect with consumers in powerful and meaningful ways. 

Read on to learn more about our partnership.

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National Geographic Channel & Campfire Seek Tomorrow’s Explorers

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Are you the next great explorer? National Geographic Channel and 20th Century Fox are looking for you. Developed by Campfire, unit under SapientNitro, the Expedition Granted competition invites contestants to submit a video and a Tweetable elevator pitch at ExpeditionGranted.com outlining what your passion project is and why you deserve to have it granted.

"Part American Idol, part Kickstarter, anyone with an idea to explore uncharted territory — and the passion to follow it through — can enter to win the $50,000 award to make it happen," says Jeremiah Rosen, president/Partner, Campfire.

Head over to MediaPost to learn more about the campaign.

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Interview on Marketing Technology Leadership with the CTO of SapientNitro

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Our Chief Technology Officer Sheldon Monteiro recently chatted with Chief Marketing Technologist Blog's Scott Brinker about his career path, the technology landscape and SapientNitro's CMTO University. To learn more, read the interview on chiefmartec.com and catch Sheldon's MarTech keynote in Boston on Wednesday, August 20th, at 10:30 AM ET.

READ THE INTERVIEW

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