Transition, evolution, change – whatever you call it – can be uncomfortable, but folks, here’s the thing: you already have a Storyscape. Like it or not, it exists. You have a world that you have created – it may not be clear, effective or highly connected, but it does exist. And people see it. Go to your website, go to your physical store and buy your products. Experience your Storyscape from the consumer’s point of view. See if there is continuity between your messages, in how you’re speaking and how you’re behaving and all the messages you’re sending out that go well beyond your “communications plan.” These all exist, right? So, it’s just a matter of whether or not you’re embracing it, controlling it and curating it.
Bottom line – are you creating a Storyscape that works for you or against you?Comments