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Thoughts from the collective minds at SapientNitro.

How Do I Get Promoted?

Our Prashant Bhatnagar (@pdbhat), hiring and staffing lead, discusses the critical factors that have a direct bearing on a promotion.

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Are You Talent Ready?

With most companies turning into ‘One-World Corporations’ from Multi-National Corporations, the concept of one-talent is likely to emerge faster than we can imagine. Get your company geared for this transformation now.

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No ‘Off’ Switch: Reaching Hong Kong’s Always-­On Crowds

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"True success lies in repeatedly invoking meaning for the consumer, resulting in behavioural change that ultimately delivers commercial results for the business." Our Sherwin Fernandes, regional director for SapientNitro APAC, discusses campaign saturation and the increasing pervasiveness of storytelling in Hong Kong, especially in a dynamic consumer landscape. This article is part of Campaign Asia's larger feature on a Hong Kong Country Report: Asia's 1000 Top Brands. Here's the Hong Kong Insights.

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What if every interaction that occurred between a consumer and your business led to immersive experiences, making your customers want to jump into your world and become part of your narrative? Our Richard Hollingum, Director of Creative Operations APAC, and Melanie Cook, Head of Strategy for Singapore and Hong Kong, took the stage today at ad:tech ASEAN to talk about Storyscaping, which resulted in a little HAPPY dancing. Check out the highlights on Storify.

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Beats By Dre: Old School Marketing to a New Generation

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Our European Chief Strategy Officer Neil Dawson discusses how the Beats by Dre founders seized the opportunity to create a headphone revolution and the four underlying success factors which enabled them to establish the high-end Beats brand so quickly.

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7 Cool Pieces of Wearable Tech at the Movies

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Wearable tech is big news. But haven’t we seen it all somewhere before? Our Nigel Vaz, the senior vice president and European managing director, picks his top wearable tech from the movies.

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Sapient PRIDE

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In the U.S., June is Pride Month, a celebration of the positive stance against discrimination toward the LGBTQ community. Many people may not know why June is historically celebrated as Pride Month, and while I could write this blog about the historical significance, I would recommend you research The Stonewall Riots; you’ll get a much better description than I could offer.

What does all this have to do with Sapient? Thanks to an active community promoting diversity in all its forms, colleagues across the globe have established PRIDE Chapters (Potential Realized in Diverse Experiences) in many Sapient offices.

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Imagine Everything as a Computer

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It is hard to believe that we’re just five years from 2019, the year Ridley Scott’s “Blade Runner” was set in a dystopian Los Angeles. Futurists like to point to the film as realistic versions of the future, but if so, where are our replicants (organic robots) and spinners (flying cars)?! The reality is that while radically different, our future is going to feel a lot more familiar than we might expect.

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