With an increasingly competitive market and more options than ever, official team and franchise websites have doubled down on their most useful assets — exclusive video, interactive applications, and social media — to remain relevant in the digital sports conversation.
Official league and franchise websites face challenges to appeal to casual and dedicated fans. Historically, sites like NFL.com and its franchises served as a platform to sell tickets, jerseys, and keep fans informed at the brand level, working to sell the brand rather than inform the customer.
But the sports fan in 2014 simply demands more: Analytics have become increasingly studied, understood, and embraced by sports enthusiasts; athletes and teams are engaging on social media; and fans today not only have access to their favorite players stats — there’s a good chance they know what they had for breakfast this morning.
In a crowded sports information market, the best sites identify demands and carve out their niches when strategizing content.Comments