Our Prashant Bhatnagar (@pdbhat), hiring and staffing lead, discusses the critical factors that have a direct bearing on a promotion.Comments
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"True success lies in repeatedly invoking meaning for the consumer, resulting in behavioural change that ultimately delivers commercial results for the business." Our Sherwin Fernandes, regional director for SapientNitro APAC, discusses campaign saturation and the increasing pervasiveness of storytelling in Hong Kong, especially in a dynamic consumer landscape. This article is part of Campaign Asia's larger feature on a Hong Kong Country Report: Asia's 1000 Top Brands. Here's the Hong Kong Insights.Comments
Over the last few months, several high-profile tech companies have decided to unpack their popular mobile apps by separating specific features and use cases into separate standalone apps. Examples include Foursquare splitting its location check-in sharing experience into a new app called Swarm while preserving Foursquare for local discovery, Google siphoning off key components of its Drive app into separate apps such as Docs and Sheets, and Facebook distinctly carving Messenger out into its own app. Facebook also continues to maintain its Instagram, Paper, and WhatsApp experiences as separate apps and brands.Comments
Our European Chief Strategy Officer Neil Dawson discusses how the Beats by Dre founders seized the opportunity to create a headphone revolution and the four underlying success factors which enabled them to establish the high-end Beats brand so quickly.Comments
In the U.S., June is Pride Month, a celebration of the positive stance against discrimination toward the LGBTQ community. Many people may not know why June is historically celebrated as Pride Month, and while I could write this blog about the historical significance, I would recommend you research The Stonewall Riots; you’ll get a much better description than I could offer.
What does all this have to do with Sapient? Thanks to an active community promoting diversity in all its forms, colleagues across the globe have established PRIDE Chapters (Potential Realized in Diverse Experiences) in many Sapient offices.Comments
It is hard to believe that we’re just five years from 2019, the year Ridley Scott’s “Blade Runner” was set in a dystopian Los Angeles. Futurists like to point to the film as realistic versions of the future, but if so, where are our replicants (organic robots) and spinners (flying cars)?! The reality is that while radically different, our future is going to feel a lot more familiar than we might expect.Comments