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Raise your hand if this situation sounds familiar: Halfway through a project you’re working on, you realize you might be prioritizing something that is n’t quite the right solution.
Whether you create products, digital experiences or even marketing plans, our Marcus Castenfors, associate creative director, experience design, discusses how the human needs model can help steer your project back in the right direction.
If the task of “creating a world” sounds like a monumental feat, this ultra-brief breakdown is designed to assist in making the results monumental rather than the process. We want to inspire you to begin thinking of your brand differently and identify immediate ways to market your business more effectively.Comments
We’re proud of our Anna Jehan, art director, who has been shortlisted on The Drum's Top 50 Women Under 30 in Digital. Vote by Monday, July 21st, for her to be included in the final 30. Congrats, Anna!Comments
Introducing SapientNitro’s CMTO University
With the shift from analog to digital, from communications to experience, from story yelling to Storyscaping, companies need a new breed of technologist. This new breed sees around corners, paints the big picture, “gets” marketers and advertising. They’re scrappy innovators, who can manage scale and complexity, who can make big ideas even bigger — who think at the intersection of marketing, technology and story. Who are awesome at influencing people and aren’t afraid of charting new territory.Comments
Everyone knows video is where it’s at: More than 6 billion hours of video are watched each month on YouTube and 100 hours of video are uploaded to YouTube every minute.1 And while much of the content is cringeworthy, there are plenty of success stories: Michelle Phan, Rosanna Pansino, and Bethany Mota were all featured in YouTube’s recent advertising campaign after gaining fame and riches through their original YouTube channels.2
But how are brands in 2014 succeeding at harnessing user-generated video content? Is it even possible? To better understand the value of user-generated video to brands and marketers, SapientNitro spoke with Campfire’s Chief Creative Officer Mike Monello and Creative Director Steve Coulson.Comments
On July 16th at 6:30 PM at Eden House in London, SapientNitro will host a panel discussion, ‘Innovation – Everywhere or Nowhere?’
The topic will explore this era of rapid and constant change – in markets, technologies and consumer behavior – and how brands should organize themselves to innovate.Comments
The world’s biggest sport event just ended, and regardless of the winner, we already knew one thing for sure: social media has never been more entertaining and record-breaking. The championship ended not only with Germany beating Argentina but also with a historic achievement of being the first event to ever break all social media records at once.Comments