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Thoughts from the collective minds at SapientNitro.

Heroines of HTML: The Drum’s 50 Under 30 Women in Digital Voting

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We’re proud of our Anna Jehan, art director, who has been shortlisted on The Drum's Top 50 Women Under 30 in Digital. Vote by Monday, July 21st, for her to be included in the final 30. Congrats, Anna!

VOTE HERE

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Growing the New Breed of Marketing Technologists

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Introducing SapientNitro’s CMTO University

With the shift from analog to digital, from communications to experience, from story yelling to Storyscaping, companies need a new breed of technologist. This new breed sees around corners, paints the big picture, “gets” marketers and advertising. They’re scrappy innovators, who can manage scale and complexity, who can make big ideas even bigger — who think at the intersection of marketing, technology and story. Who are awesome at influencing people and aren’t afraid of charting new territory.

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Trailblazing New Frontiers with User-Generated Video Content

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Everyone knows video is where it’s at: More than 6 billion hours of video are watched each month on YouTube and 100 hours of video are uploaded to YouTube every minute.1 And while much of the content is cringeworthy, there are plenty of success stories: Michelle Phan, Rosanna Pansino, and Bethany Mota were all featured in YouTube’s recent advertising campaign after gaining fame and riches through their original YouTube channels.2

But how are brands in 2014 succeeding at harnessing user-generated video content? Is it even possible? To better understand the value of user-generated video to brands and marketers, SapientNitro spoke with Campfire’s Chief Creative Officer Mike Monello and Creative Director Steve Coulson.

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Innovation – Everywhere or Nowhere?

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On July 16th at 6:30 PM at Eden House in London, SapientNitro will host a panel discussion, ‘Innovation – Everywhere or Nowhere?’

The topic will explore this era of rapid and constant change – in markets, technologies and consumer behavior – and how brands should organize themselves to innovate.

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How Do I Get Promoted?

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Our Prashant Bhatnagar (@pdbhat), hiring and staffing lead, discusses the critical factors that have a direct bearing on a promotion.

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Are You Talent Ready?

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With most companies turning into ‘One-World Corporations’ from Multi-National Corporations, the concept of one-talent is likely to emerge faster than we can imagine. Get your company geared for this transformation now.

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No ‘Off’ Switch: Reaching Hong Kong’s Always-­On Crowds

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"True success lies in repeatedly invoking meaning for the consumer, resulting in behavioural change that ultimately delivers commercial results for the business." Our Sherwin Fernandes, regional director for SapientNitro APAC, discusses campaign saturation and the increasing pervasiveness of storytelling in Hong Kong, especially in a dynamic consumer landscape. This article is part of Campaign Asia's larger feature on a Hong Kong Country Report: Asia's 1000 Top Brands. Here's the Hong Kong Insights.

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