Advertising Week is in full swing, and I am very excited to be part of the conversation and learn from my industry peers at IAB MIXX. SapientNitro’s mission couldn’t be more connected with the theme of this year’s event: digital’s renaissance moment. As a new breed of agency, we are passionate about great work at the intersection of technology and story. We are redefining storytelling for an always-on world where brand experience becomes a story lived by people through digital, social, mobile and commerce, in addition to inspired emotion through communication.
As marketing and technology continues to converge, brands need a new breed of technologist who see around corners, paint the big picture, and “get” marketing. Harvard Business Review recently profiled the emergence of a brand new role: the Chief Marketing Technology Officer. Senior brand leaders are asking themselves: Do I need one? How do I define the role? Who should she report to? What is the profile of candidate needed? What skills need to be developed? Can one person bridge the marketing/technology divide?Comments