Our Chief Creative Officer, Europe, Malcolm Poynton reviews the latest radio ads from the British Pregnancy Advisory Service, Churchill, Home Office, TomTom, Scoffable.com and BBC Sport.Comments
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In an ‘era-defining’ deal, Amazon founder Jeff Bezos bought the iconic Washington Post, after it had had six consecutive years of declining revenues. As much as this deal highlights Bezos’s vision, it also underscores a phenomenon of our times: Media and advertising companies are getting disrupted, changing forever.Comments
Sapient is known in the industry as a game-changer, largely because of the caliber of our people and the expertise we bring to the table. The 20-Year Milestone Anniversary series captures the stories of some of our longest tenured people. It chronicles their journeys at Sapient transforming industries, living our culture, and enabling human potential. Read on to learn about Frank Schettino, Vice President Culture. Frank is pictured here with his two children, Aidan and Siena.Comments
Congrats to our own CTO, Sheldon Monteiro, on joining the Advisory Board of the DEMO CIO Council!
“Sheldon has deep insight and creativity when it comes to identifying and evaluating emerging technology solutions and the problems that they are solving. He represents the next generation of IT leaders and is a strong and progressive addition to our esteemed Board.” –Steve Dodman, board chair for the DEMO CIO CouncilComments
“What’s different today, and the implications for CMOs is, it shows you that experience is an element of storytelling. And, frankly, it is the most powerful element and, at same time, the most underleveraged part of storytelling.” Our Gaston Legorburu, worldwide chief creative officer and Darren “Daz” McColl, global chief strategy officer, talk to CMO.com about their new book on developing immersive experiences, “Storyscaping: Stop Creating Ads, Start Creating Worlds.”Comments
In honor of Storyscaping: Stop Creating Ads, Start Creating Worlds hitting the shelves today, our Senior Art Director John Starr gives us a behind-the-scenes look at the inspiration and evolution behind the cover design.Comments