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Thoughts from the collective minds at SapientNitro.

Traditional Advertising is Like Going on a Date and Not Letting the Other Person Talk

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In an ‘era-defining’ deal, Amazon founder Jeff Bezos bought the iconic Washington Post, after it had had six consecutive years of declining revenues. As much as this deal highlights Bezos’s vision, it also underscores a phenomenon of our times: Media and advertising companies are getting disrupted, changing forever.

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Daniel Meyers, Creative Director at Second Story, will be speaking at Creative Week in New York on Wednesday, May 7, 2014.[[MORE]]
Smart Place-Making for Good: Responsive Environments and Responsive Infrastructures
Place matters. Much of the world’s population have become conditioned by always-on, connected experiences served through mobile devices and embedded technologies, and because of this we are experiencing the early emergence of responsive environments. These places combine physical infrastructure with digital interventions to support hybrid experiences, which combine emotional and utilitarian attributes of the physical and digital worlds. These enabled, networked places can better support many human activities. Education, social interaction, transportation, environmental control, and many other basic functions of commercial and civic space can benefit from digitally enabled supporting infrastructures.
How do we integrate digital interventions in existing space, or compose new hybrid environments that reveal meaning, make connections, and are participatory in nature? How can we create new forms of collaboration in civic engagement, social innovation, cultural entrepreneurship, and education? Environments that are responsive, immersive, and networked are able to catalyze action, activity, and participation amongst people.
We are in a moment of exuberant expansion in this market. Designers and clients are anxious to witness what works, what does not, what will endure, and what will die. We know this much: we need to do more than simply co-mingle digital interventions—we need to compose holistic, responsive environments that provide more personalized, participatory experiences– that sow the seeds for advocacy and action that will impact the future. As responsive environments become more mature and begin to make a significant impact on the built and natural environment, we must seek the strategies and solutions which offer effective, sustainable, meaningful, and participatory experiences.
There are many organizations working towards this effort including cultural institutions, universities, and corporations. A variety of designers, technologist, and storytellers are collaborating with these leading organizations to bring responsive environments to life.
Speakers: 
Daniel Meyers, Creative Director, SECOND STORY
David Benjamin, Founding Principal, THE LIVING
Eric Höweler, Principal, YOON+HOWELER
Mouna Andraos Founder, Principal, DAILY TOUS LES JOURS
Where: Stage 37
When: Wednesday, May 7, 2014
Time: 11:00 AM - 12:00 PM ET

Daniel Meyers, Creative Director at Second Story, will be speaking at Creative Week in New York on Wednesday, May 7, 2014.

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Alan Schulman, VP Global Digital Marketing and Brand Content, discusses why marketers need to embrace brand messaging in real time. For more insights, listen to the full Insights 2014 Webinar Session #2 and download the article “Brand Messaging in Real-Time: Reaching the Always-On Customer.”

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An Engineer is Firing Up the Advertising Industry

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We’re proud of our own Wolf Ingomar Faecks, Managing Director in Germany, who was recently featured in Frankfurter Allgemeine as Germany’s top advertiser.

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Celebrating 20 Years At Sapient: Frank Schettino

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Sapient is known in the industry as a game-changer, largely because of the caliber of our people and the expertise we bring to the table. The 20-Year Milestone Anniversary series captures the stories of some of our longest tenured people. It chronicles their journeys at Sapient transforming industries, living our culture, and enabling human potential. Read on to learn about Frank Schettino, Vice President Culture. Frank is pictured here with his two children, Aidan and Siena.

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SapientNitro’s CTO joins DEMO CIO Council Advisory Board

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Congrats to our own CTO, Sheldon Monteiro, on joining the Advisory Board of the DEMO CIO Council!

“Sheldon has deep insight and creativity when it comes to identifying and evaluating emerging technology solutions and the problems that they are solving. He represents the next generation of IT leaders and is a strong and progressive addition to our esteemed Board.” –Steve Dodman, board chair for the DEMO CIO Council

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Storyscaping: Stop Creating Ads, Start Creating Worlds

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“What’s different today, and the implications for CMOs is, it shows you that experience is an element of storytelling. And, frankly, it is the most powerful element and, at same time, the most underleveraged part of storytelling.” Our Gaston Legorburu, worldwide chief creative officer and Darren “Daz” McColl, global chief strategy officer, talk to CMO.com about their new book on developing immersive experiences, “Storyscaping: Stop Creating Ads, Start Creating Worlds.”

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Behind the Storyscaping Cover Design

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In honor of Storyscaping: Stop Creating Ads, Start Creating Worlds hitting the shelves today, our Senior Art Director John Starr gives us a behind-the-scenes look at the inspiration and evolution behind the cover design.

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The Future of the Store: Predictions and Significant Technologies

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We live in a time where the pace of innovation is staggering. All the existing behavior and business models we’re familiar with are ripe for disruption and consumer retail is no exception. Have you wondered what your shopping experience in stores will be in the not so distant future? How will retailers to effectively reach digitally-savvy customers with fundamentally different behaviors and expectations?

We invited futurists at SapientNitro to re-imagine the retail space of tomorrow and make predictions for what a future-forward shopping experience would be.

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Using the Science Behind Habits to Sell Better

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Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Our Associate Director UX Pete Trainor believes there is. Check out Fast Company’s write-up of his SXSW Interactive talk on “The Neuroscience of Success.”

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