As SXSW kicked off the festivities, there were three quick presentations of note related to The Internet of Things / Connected Devices.Comments
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30,000 interactive savants, each with their own unique story, are about to descend on the wild & weird town of Austin, TX. Some are seeking news on the latest innovations, while others will be seeking guidance to help launch their career to the next stage.
Before the buzz and hype become unbearable, we posed the question to two of our colleagues participating in the festivities to get their thoughts. Here’s what our own Pete Trainor (Associate Director, UX) & Daniel Harvey (Director, Experience Design) are looking forward to this year.Comments
So you’re all checked in, with your official SXSW badge and lanyard! Now share the story of your experience for a chance to win a GoPro Camera, Adobe Creative Cloud license, or a copy of the upcoming book “Storyscaping: Stop Creating Ads, Start Creating Worlds”
Here’s how to enter:
Our Chief Experience Officer Donald Chesnut was in studio with Fox News Live today talking blended retail experiences. Check out his interview, which starts at the 5:20 mark.Comments
Marketers are waking up to a new reality: The always-on consumer is always-on, everywhere.
From interacting with your brand on your website or Facebook page, to sizing you up against your competitors while roaming the aisles of a brick-and-mortar store, the always-on consumer shares and consumes content across a mosaic of connected devices, locations, and web properties - and does so increasingly across multiple countries.
While these behaviors are not new, their rapid adoption highlights the breadth and scale of change facing marketing leadership in the year ahead.
We invite you to explore and challenge our thinking as we forge the path through this time of tremendous change. Join Hilding Anderson and other SapientNitro thought leaders for a series of webinars examining the marketing trends that will shape the landscape for 2014 and beyond.Comments
Let’s be honest, the goal of almost every marketing technique is to drive the profitable customer to some kind of positive action. But in a world where all consumers can smell (and avoid) an ad from a mile away, we marketers need to get creative with how we trigger desired consumer behaviors.
Enter content marketing.Comments
The XXII Olympic Winter Games at Sochi are over: medals were won, the ceremonies were held, and messages were tweeted. Let’s take a look at how the development and consumption of content has evolved on social platforms, and its impact, in today’s always-on world.Comments